This versatile, FirmHold formula builds volume or creates styles that are moldable and flexible. FirmHold offers amazing hold and firm support plus fabulous shine with color protection all in one! This most advanced technology styling gel never flakes. FirmHold remains flexible while strengthening hair and providing thermal protection. FirmHold gives superior shine with maximum color retention. With the unique Color Longevity Formula hair color lasts longer and is more vibrant.
- Amazing hold and firm, flexible support
- Free from parabens, sulfates, alcohol and petrolatum, sodium chloride, hydrocarbons, perfumes, dyes, irritants or wax.
- Certified Organic Botanical blend of: Aloe Vera A. barbadensis, Roman Chamomile Chamaemelum nobile, Mango Mangifera indica, Guava Psidium guajava
- Aromatherapy of guava and citrus
- Molecular Nanotechnology benefits
- Color Longevity Formula (breaks down into conditioning agent during color process to enhance color take)
- Advanced Shine Technology
- Oxidation protection
- UV and thermal protection
- Never-Flake formula
- 100% Vegan and Packaging 100% recyclable